This is a cute and very smart advertisement, but the applause might get annoying if the sensor were easily triggered or too sensitive. I can understand the benefits of placing these advertisements in areas where ridership is both high and low, since the Department wants to show appreciation, but they may want to attract more people to take public transportation too.
From Ads of the World: Creative Advertising Archive & Community:
The Department of Environment and Conservation wanted to show their appreciation to people who were doing their bit for the planet by taking public transport to and from work. Agency Marketforce Perth set up a number of these applauding bus shelters in high traffic areas around the CBD. Motion sensors in the shelter triggered a recorded applause whenever someone entered.
Advertising Agency: Marketforce, Perth, Australia
Creative Director: Andrew Tinning
Creatives: Andrew Tinning, Ryan Albuino, Andrew Chu, Danielle Glenister
Released: June 2008
