Certainly, bottled water is a scam. First, the advertisement is misleading and second, resources are unnecessarily wasted to tap, bottle, deliver, and dispose of the trash made by bottled water. As a result, the carbon footprint of bottled water is very significant. However, one bottled water company seems to be employing honest advertising and providing a local product to a very large market—New York City.

Tap’dNY, a New York City bottled water company is taking advantage of an ugly truth: bottled water isn’t anything special. Tap’dNY takes tap water and use reverse osmosis, which purifies water so well that I use water filtered by reverse osmosis in my coral reef tank. Basically, reverse osmosis strips natural and unnatural impurities from water and leaves the H₂O. Tap’dNY works “with NYC’s public water system to source the world’s best tasting tap water, purify it through reverse osmosis and bottle it locally, leaving out ludicrous transportation miles.” Furthermore, the company is offering reusable water bottles that can be refilled at refilling stations.