GREEN ADVERTISEMENT: Stop deforestation “before it’s too late”

This WWF advertisement effectively illustrates the problems that result from deforestation:

WWF Lungs

More information about this advertisement from Ads of the World:

Advertising Agency: TBWA\PARIS, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Nicolas Roncerel
Art Directors: Caroline Khelif, Leopold Billard, Julien Conter
Account Supervisor : Laurent Lilti
Released: April 2008

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6 thoughts on “GREEN ADVERTISEMENT: Stop deforestation “before it’s too late”

  1. a broken lung.. It may added by a smoke effect emphasizing a burnt forest

  2. I find it pretty cool. Not many people do this kind of stuff and when you do come across it, you ll b like “WOW… IS THAT A LUNG?” but i do kindda get what ur sayin. :P

  3. Seriously you don’t get it? We breathe from the oxygen that comes from the trees. therefore the more trees that are cut down, it’s showing the less we are going to be able to breathe

  4. That is really nice work

  5. more people need to realize what this picture means to them and how this is a real problem

  6. Pingback: A New Lorax for a New Year | biocreativity

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