This WWF advertisement clearly illustrates the problems that result from deforestation:

From Ads of the World:

Advertising Agency: TBWA\PARIS, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Nicolas Roncerel
Art Directors: Caroline Khelif, Leopold Billard, Julien Conter
Account Supervisor : Laurent Lilti
Released: April 2008

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For “Battlestar Galactica”^[] fans: Jamie Bamber is helping PETA raise awareness about black bears being killed to make ceremonial caps for the Queen’s Guard by showing some skin. PETA is known for their controversial ads. From PETA.org.uk:

It didn’t surprise us one bit that Jamie is like that in real life too. That’s why he bared his skin in PETA’s newest ad to help save black bears killed for their fur. When Jamie learned how Canadian black bears are killed to make the Queen’s Guards’ ceremonial caps, the British-born actor jumped at the chance to help. “I initially decided to do the PETA ad because a great friend of mine in L.A., Lucy Davis, had just done a similar ad, and I love Lucy and it was a cause I didn’t know about – I’ll be honest. So as soon as Lucy opened my eyes, I was thrilled to join her and do my bit.”

Image: Karl Grant/PETA

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From Ads of the World: Creative Advertising Archive & Community:

Advertising Agency: TIEMPO BBDO, Spain
Creative director: Alberto Jaén
Art Director: Ricardo Pastor
Art Buyer: Mayte Caravias
Published: April 2008

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Blessed are those who will drown. The rest of us will die of thirst.
Switch off when not in use. Help save more than just electricity.

From Ads of the World: Creative Advertising Archive & Community:

Advertising Agency: McCann Erickson, Kuala Lumpur, Malaysia
Executive Creative Directors: Huang Ean-Hwa, Szu-Hung Lee
Art Directors: Jules Tan, Sonny Low
Illustrators: Yien-Keat Wong, Jules Tan, Sonny Low
Copywriters: Allison Kiew, Szu-Hung Lee

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This is a cute and very smart advertisement, but the applause might get annoying if the sensor were easily triggered or too sensitive. I can understand the benefits of placing these advertisements in areas where ridership is both high and low, since the Department wants to show appreciation, but they may want to attract more people to take public transportation too.

From Ads of the World: Creative Advertising Archive & Community:

The Department of Environment and Conservation wanted to show their appreciation to people who were doing their bit for the planet by taking public transport to and from work. Agency Marketforce Perth set up a number of these applauding bus shelters in high traffic areas around the CBD. Motion sensors in the shelter triggered a recorded applause whenever someone entered.

Advertising Agency: Marketforce, Perth, Australia
Creative Director: Andrew Tinning
Creatives: Andrew Tinning, Ryan Albuino, Andrew Chu, Danielle Glenister
Released: June 2008

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AIR POLLUTION: Beijing begins massive shutdown to curb pollution before Olympics

ANTARCTIC MELTING: Ice adrift from warming scrapes Antarctic seabed bare, Ice shelf hanging by a thread, More icebergs scouring Antarctica’s seabed

ARCTIC COOLING: Distant wildfires cause Arctic cooling

ASSISTED COLONIZATION; ASSISTED MIGRATION: Should we relocate species threatened by climate change?, Move species threatened by warming, scientists advise, Moving species to save them: Pros and cons

BIODIESEL: China builds tung tree oil biodiesel plants

CARBON SEQUESTERING: EPA drafts rule for carbon sequestration, Amazon river powers Atlantic carbon sink

CLIMATE CHANGE: White House buries climate change deaths report

DESERTIFICATION: Sand swallowing Chinese city

DEVIL FACIAL TUMOUR DISEASE (DFTD): “Teen sex” rising for cancer-affected Tasmanian devils

ENDANGERED SPECIES ACT: Judge orders federal wolf protections restored: Decision likely ends planned wolf hunt for this fall, Living with wolves Q&A: No hunting season for wolves, but poachers likely, Gray wolves regain endangered-species protections: A Montana judge sides with environmentalists who had challenged the species’ delisting

ENVIRONMENTAL LEADERSHIP: Green countries: A global report card on nations doing the most, and least, to clean up the environment

EVOLUTION: Noisy fish reveal evolution of vocalizing

GREEN ADVERTISEMENT: Cooling off on dubious eco-friendly claims

GREEN CONSTRUCTION: Vast cities that float on the seas are to transform how we live, real-life Atlantises that will allow humankind to prosper once existing coastlines fall to the ravages of global warming, XERITOWN: New sustainable urban complex for Dubailand

HYDROGEN FUEL: Researchers generate hydrogen without the carbon footprint

INVASIVE SPECIES: Tiny bug threatens to take down U.S. citrus crops

MARINE CONSERVATION: Vibrant new reefs found off Brazil

NATURE: Leopard attacks and kills crocodile (PHOTOS, VIDEO), Weirdest animals and creatures in the world post, “Annoying” bird mimics sirens, Bees enlisted to attack crows in Tokyo, Nature’s own nano gold found

NEW SPECIES: Has a new species of insect appeared in the middle of London?

OFFSHORE DRILLING: The three biggest myths the Bush Administration wants you to believe about offshore drilling

REEL BIG FISH: “Monster” lake’s rare giants lure anglers, biologists

RECYCLING: Jets mined for parts, homes

RED TIDE: Red tide kills Mexico fish

SOLAR: Florida gives green light to largest solar power plant in U.S.

SUSTAINABILITY: Amazing Stat: California uses more gas than China

TIDAL POWER: East coast getting tidal energy projects , World’s first commercial-scale tidal power turbine begins feeding electricity to the grid: SeaGen more than four times the size of next largest tidal turbine

UPWARD MIGRATION: Stinging wasps moving north due to warming?

VERTICAL FARMING: Country, the city version: Farms in the sky gain new interest

WATER AVAILABILITY: The water shortage myth, Bottled water wars

WAVE POWER: Wave-powered boat makes it from Japan to Hawaii

WIND POWER: First U.S. town powered completely by wind

Perhaps this isn’t green advertisement, but it is a clever advertisement for the Discovery Channel’s Shark Week.

From Ads of the World: Creative Advertising Archive & Community:

Advertising Agency: Magnetica Argentina
Executive Creative Directors: Christian Mayer, Fernando Rodriguez
Creative Director: Mariela La Rocca
Art Director: Andres Benavides
Copywriter: Juan Sasiain

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See more Shark Week on The Conservation Report

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“- fuel + life”

From Ads of the World: Creative Advertising Archive & Community:

Advertising Agency: Garnier BBDO, San José, Costa Rica
Creative Director: Tito Araya
Art Director: Sandro Rojas
Copywriter: Juan Luis Valerio
Illustrator: Sandro Rojas
Other additional credits: Pablo Rojas
Published: June 2008

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TOMORROW YOU WILL BE REMEMBERED FOR WHAT YOU ARE LEAVING BEHIND

From Ads of the World:

Advertised brand : PRABHAT KHABAR NEWS PAPER
Advert title(s) : WORLD ENVIRONMENT DAY AD
Headline and copy text (in Hindi) : TOMMOROW [sic] YOU WILL BE REMEMBERED FOR WHAT YOU ARE LEAVING BEHIND

ISSUED IN PUBLIC INTEREST ON WORLD ENVIRONMENT DAY

Advertising Agency (Name, City, Country) : TAATTVA SIDDHARTHA, NEW DELHI,INDIA
Agency website : http://www.siddharthadvertising.com

Creative Director : KRISHNENDU DUTTA
Art Director : NAYAN
Copywriter : NISHANT

Published/Released/Aired (Month, Year) : 5-JUN-2008

Short rationale (optional) : THIS AD RELEASED AS INTERNAL COMMUNICATION FOR ITS READERS

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Campaign for the Government of Catalunya to keep the Mediterranean sea clean. 2005. Made with copywriter Fran Segarra, Creative directors Xavi Hidalgo & Fernando Planelles for the agency Small in Barcelona. From the sea campaign:

All around the world, 8 million tonnes of waste reach the sea every day. All this refuse is generated by human activity. This non-recyclable rubbish is thrown into the toilet, onto the streets, into gullies, onto the sand and into the sea, turning it into a tangible destroyer of marine life. But you can stop this from happening. Uncontrolled waste is a threat to the seas.

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Recycling is natural and efficient so why not integrate a basic and efficient tool from nature to sustain our unsustainable lives.

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CO₂ is a greenhouse gas.

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Most certainly, a healthy environment produces healthy children.

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Ad by Sudler & Hennessey, India. More about what the ad means here.

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