This WWF advertisement effectively illustrates the problems that result from deforestation:
More information about this advertisement from Ads of the World:
Advertising Agency: TBWA\PARIS, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Nicolas Roncerel
Art Directors: Caroline Khelif, Leopold Billard, Julien Conter
Account Supervisor : Laurent Lilti
Released: April 2008
For “Battlestar Galactica” fans: Jamie Bamber is helping PETA raise awareness about black bears that are being killed to make ceremonial caps for the Queen’s Guard by showing some skin. PETA is known for their controversial ads. From PETA.org.uk:
It didn’t surprise us one bit that Jamie is like that in real life too. That’s why he bared his skin in PETA’s newest ad to help save black bears killed for their fur. When Jamie learned how Canadian black bears are killed to make the Queen’s Guards’ ceremonial caps, the British-born actor jumped at the chance to help. “I initially decided to do the PETA ad because a great friend of mine in L.A., Lucy Davis, had just done a similar ad, and I love Lucy and it was a cause I didn’t know about – I’ll be honest. So as soon as Lucy opened my eyes, I was thrilled to join her and do my bit.”
Image: Karl Grant/PETA
From Ads of the World: Creative Advertising Archive & Community:
Advertising Agency: TIEMPO BBDO, Spain
Creative director: Alberto Jaén
Art Director: Ricardo Pastor
Art Buyer: Mayte Caravias
Published: April 2008
Blessed are those who will drown. The rest of us will die of thirst.
Switch off when not in use. Help save more than just electricity.
From Ads of the World: Creative Advertising Archive & Community:
Advertising Agency: McCann Erickson, Kuala Lumpur, Malaysia
Executive Creative Directors: Huang Ean-Hwa, Szu-Hung Lee
Art Directors: Jules Tan, Sonny Low
Illustrators: Yien-Keat Wong, Jules Tan, Sonny Low
Copywriters: Allison Kiew, Szu-Hung Lee
This is a cute and very smart advertisement, but the applause might get annoying if the sensor were easily triggered or too sensitive. I can understand the benefits of placing these advertisements in areas where ridership is both high and low, since the Department wants to show appreciation, but they may want to attract more people to take public transportation too.
From Ads of the World: Creative Advertising Archive & Community:
The Department of Environment and Conservation wanted to show their appreciation to people who were doing their bit for the planet by taking public transport to and from work. Agency Marketforce Perth set up a number of these applauding bus shelters in high traffic areas around the CBD. Motion sensors in the shelter triggered a recorded applause whenever someone entered.
Advertising Agency: Marketforce, Perth, Australia
Creative Director: Andrew Tinning
Creatives: Andrew Tinning, Ryan Albuino, Andrew Chu, Danielle Glenister
Released: June 2008
